McDonalds Invades Starbucks’ Space
Starbucks stock has reportedly lost half its value over the past 12 months. A weakening in the economy has something to do with it, as well as a new competitor of sorts… McDonalds.
McDonalds? Yeah, I said the same thing at first. But after thinking about it for a moment, I guess it did not sound that strange after all. You see, I have been drinking McDonalds’ coffee for the past two years of my own volition – meaning, I like it. In fact, I like it a lot (with 9 sugars and 5 creams in my large, please). It, like Starbucks, both beat the heck out of gas station or restaurant coffee. But often times Starbucks coffee tastes burned or over roasted to me. However, I still enjoy coffee drinks at Starbucks, even if their regular coffee has now has a new rival. But, that is exactly where McDonalds plans to take aim – in the specialty coffee drinks market.
Last week I heard that a Starbucks in Seattle is now offering a cup of coffee for a dollar. It is called a “short”. I would assume that it is shorter than their “tall”, which I have always known as their shortest. Perhaps Starbucks is getting serious, now that McDonalds is. It will be interesting to see how the beans roast on this one.
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